—Golf tournament to take place April 10-11, 2010—

SOUTHAMPTON, JANUARY 14, 2010 – The Fairmont Southampton and Bacardi International today announce the new Bacardi National Par-3 Championship, a two-day, 36-hole championship golf tournament to be played at The Fairmont Southampton on April 10-11, 2010. A Pro-Am will be played on Friday, April 9. The tournament, which will be an annual event, will this year benefit the Bermuda Red Cross.

The Bacardi National Par-3 Championship is open to amateur and professional golfers and is sanctioned by the Bermuda Golf Association (BGA) and the Professional Golfers’ Association of Bermuda (BPGA). A Professional Men’s and Ladies’ Division and an Amateur Men’s and Ladies’ Division will be played.

Tournament entry forms can be downloaded from clicking here or visiting www.fairmontgolf.com/southampton or picked up from the Golf Shop at The Fairmont Southampton. The entry fee is $225 for professionals and $175 for amateurs and includes a practice round of golf, tournament fees plus a welcome cocktail reception on Friday, April 9.

“Fairmont is tremendously pleased to partner with Bacardi International Limited to bring this tournament to the Bermuda golf scene,” says Norman Mastalir, managing director of Fairmont Bermuda. “Bermuda has many high-calibre golf courses and, among them, the par-3 course at The Fairmont Southampton. Creating tournaments like the Bacardi National Par-3 Championship will help us to energise Bermuda’s golf community and give golfers a reason to come to Bermuda.”

“We are incredibly proud to be title sponsor of the Bacardi National Par-3 Championship,” says Michael Brennan, CEO, Bacardi International Limited. “Bacardi long ago made a commitment to give back to our adopted island home since we established our global base here more than 40 years ago. This tournament will benefit Bermuda Red Cross and it will also provide Bermuda’s golfers with the type of high-calibre event that helps them to develop and reach their personal and professional goals.”

“This is a tournament that will appeal to many golfers,” says Anthony Mocklow, the new director of golf for The Fairmont Southampton & Riddell’s Bay Golf & Country Club. “This par-3 competition will be about short-game quality and skill; not about strength and distance, which levels the playing field between old and young, men and women. It means that any golfer with a bona fide handicap can play.”
 
Mocklow, who initiated the idea of the par-3 tournament, says, “We are excited because the Bacardi National Par-3 Championship is the first in a series of Bermuda golf initiatives that Fairmont is exploring.”

There will be divisional and overall winners with the professional winner earning $2,500. As a Bermuda Golf Association and Professional Golfers’ Association of Bermuda-sanctioned event, tournament players will receive national qualifications points. The deadline for entry is March 15, 2010.

Bacardi International Limited is the title sponsor for the event. Supporting sponsorship is provided by HSBC Bermuda. Additional sponsors include John Barritt and Son, Rayclan Chevrolet, M3 Wireless and Cartridge World Bermuda. Event management is provided by The Fairmont Southampton with assistance from To a Tee. The Fairmont Southampton is the host hotel and golf club for the event. The official email of the event is par3@fairmont.com.

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Interviews and photography are available.

ABOUT FAIRMONT HOTELS & RESORTS
A leader in the global hospitality industry, Fairmont Hotels & Resorts is a celebrated collection of 59 distinctive hotels, which includes iconic landmarks like The Fairmont San Francisco, Fairmont The Norfolk, Nairobi and Canada’s Fairmont Banff Springs and more than 20 new properties in development, including London’s The Savoy and the Fairmont Peace Hotel in Shanghai re-opening next year following extensive restoration programs. Fairmont hotels are one-of-a-kind properties where sophisticated travelers can discover culturally rich experiences that are authentic to the destination. Situated in some of the most exclusive and pristine areas in the world, Fairmont is committed to responsible tourism and is an industry leader in sustainable hotel management with its award-winning Green Partnership program.

Fairmont is owned by Fairmont Raffles Hotels International, a leading global hotel company with 94 hotels worldwide under the Raffles, Fairmont and Swissôtel brands. The company also manages Fairmont and Raffles branded Residences, Estates and luxury private residence club properties. For more information or reservations, please call 1-800-441-1414 or visit www.fairmont.com

ABOUT BACARDI LIMITED
Bacardi Limited is the largest privately held spirits company in the world and produces and markets a variety of internationally recognized spirits. The Bacardi brand portfolio consists of more than 200 brands and labels, including: BACARDI® rum, the world’s favorite and best-selling premium rum, as well as the world’s most awarded premium rum; GREY GOOSE® vodka, the world-leader in super-premium vodka; DEWAR’S® Scotch whisky, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued premium gin in the world; CAZADORES® blue agave tequila, the top-selling premium tequila worldwide; MARTINI® vermouth, the world-leader in vermouth; and other leading brands. For additional information, please visit www.bacardilimited.com.